Swiping is the new economy

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The mall’s a decomposing relic, but shopping’s thriving in the wildest spot you’d never guess?

There’s a 19-year-old college kid, sprawled in her dorm at 11 PM, running on fumes and ramen, doomscrolling TikTok like it’s her job. She’s not just laughing at viral chaos—she’s dropping serious cash. And she’s got an army right there with her.

Right now, an $82.8 billion commerce revolution is unfolding on social media. By 2027, that number will explode to $144.5 billion.

But here's the truth most brands still haven't grasped: The way we've been selling for decades is fundamentally broken for this generation.