How a meme jumped this stock by 11%

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Last week, a dude dunked his face in a bowl of water, and a company’s stock jumped 11%. That’s not a punchline—it’s the new reality of viral marketing. But here’s the nuance that's easy to miss: there’s a massive gap between riding a meme wave and becoming the meme itself.

We live In an era where AI is growing unique non-deterministic neural pathways. The real competitive advantage isn’t tech or commodity — it’s how you market it, distribute it, and tap into human psychology. Enter memes: they’re not a punchline, they’re a play.

• Memes hit psychological share triggers, grabbing attention and lodging in people’s minds.

• They’re a top-of-funnel power move, drawing people in before the pitch even starts.

• Dismiss them as “too silly,” and you’re missing out—memes are serious business, working right now.