Disney’s Secret to a 3,871% Price Hike

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I stood there watching my 5-year-old daughter’s eyes light up at the sight of Cinderella's Castle last week.

In that moment, I thought about my grandparents taking my mom, who later brought me—and now here I was, introducing my daughter to the magic. Watching this family tradition unfold, I realized how Disney creates generations of devoted fans—and how they built a $203 billion empire through these magic moments.

My family spent last week at Disney World, alongside tens of thousands of others, gladly paying thousands for the experience. Nearby, another dad proudly showed off his Mickey Mouse tattoo—free branding for life.

All around us, exhausted parents happily shelled out $14 for ice cream shaped like a mouse.

How does Disney inspire this incredible loyalty?

Today, I'm breaking down their magic—and showing you exactly how to apply it.